Marketing measured on signed cases, not clicks.
SEO, Google Ads, social and direct mail, built around how legal clients actually decide.
- Legal only
- Every client we have is a law firm.
- One per market
- We never run competing accounts.
- You own it all
- Accounts, assets and data stay yours.
- Veteran owned
- Founded and run by an Air Force veteran.
Free marketing audit
We look at your ads, your local search presence and your intake, then tell you where the matters are leaking.
- Veteran owned and operated
- Law firms only, every client
- One firm per practice area per market
- 4 five-star Google reviews
Conversion, return on ad spend, growth.
- 4.8x
- Average return on ad spend
- Across managed legal search accounts in the last 12 months.
- 38%
- Lift in consult-to-signed rate
- After intake tracking and offline conversion import go live.
- 2.6x
- Growth in qualified case inquiries
- Typical within the first two quarters of a rebuilt account.
- -31%
- Lower cost per signed case
- From message-matched landing pages and negative keyword discipline.
We know the military market
Hampton Roads has one of the highest concentrations of active duty, veteran and military family clients in the country. That changes everything about how a firm markets here. Deployment schedules affect custody timelines. VA disability work has its own referral network. Security clearance issues shape criminal defense. A firm marketing to this population the way a firm in Fairfax markets to federal employees will lose. Our founder served five years in Air Force Security Forces, so this is not a market we researched.
The Signed Case System
See every stage in detail →- 01
Intake Audit
Before we spend a dollar, we audit everything your firm already has: how fast you answer a new inquiry, your Google Business Profile, your Instagram, TikTok and YouTube presence, your website, your newsletter and any mail you send. We find every gap, then recommend only the services that close them.
- 02
Market Blueprint
We map every competing firm in your market: what they rank for, what they advertise on, what their reviews say, and where the gaps are. In Hampton Roads that includes knowing which firms actually have the military client relationships and which ones just say they do.
- 03
Channel Build
We build only the channels your practice area actually needs. A probate firm gets referral outreach and newsletters. A criminal defense firm gets speed and after hours coverage. We do not run the same plan twice.
- 04
Signed Case Reporting
Weekly reporting tied to signed matters, not clicks. You see cost per qualified lead and cost per retained client, and you own every account and every number in it.
Ten services, one industry.
Each one built for the way legal clients find and choose a firm.
Google Ads for Law Firms
PPC management built for attorneys, measured against signed cases instead of clicks.
Law Firm SEO Services
Practice area pages, city pages and local search work that compounds instead of stopping when the budget stops.
Social Media Management for Law Firms
Organic social accounts run end to end for attorneys, with the filming handled at your office.
Video Content Production for Attorneys
On site video production for law firms, with a month of finished content from a single visit.
Law Firm Newsletters and Email Lists
Monthly email written, designed, sent and reported on, aimed at past clients and referral partners.
Law Firm Client Retention Marketing
Follow up, reactivation and referral campaigns aimed at the clients you already earned.
Direct Mail for Law Firms
Targeted and saturation mail programs handled from list to mailbox.
Billboards, Radio and Local Media for Law Firms
Outdoor, transit, radio and local news placement sourced, negotiated and produced.
Law Firm Referral Program Development
Systematic referral relationships with the professionals who meet your future clients first.
Google Business Profile Management for Law Firms
Ongoing profile optimization, posting, review response and map pack ranking work.
Where firms usually start
Most practices come to us with one of these already broken.
A defense client decides in an hour. An estate client takes two years.
The marketing cannot be the same. We build to the buying behavior of each practice area.
Before you ask
- Do you work with businesses outside the legal industry?
- No. We market law firms and nothing else. That focus is the entire reason our campaigns are built on legal buying behavior and bar advertising rules rather than generic templates.
- Where do you work?
- We are based in Hampton Roads and work with law firms across Virginia, Washington DC and Maryland. We know the local circuits, the bar advertising rules in each jurisdiction, and how clients in a military market choose a firm differently than clients in a federal one.
- Will you work with our competitors?
- No. One firm per practice area per market. When we take your seat, it is closed to competing firms in that market.
- Who owns the accounts and the work?
- You do. Every ad account, profile, asset and piece of content is created in your firm's name with full access retained by your firm.
- How fast do you start?
- The audit comes back within one business day. If we work together, the first campaigns are live inside two weeks. We do not run a six week onboarding before anything ships.
Who runs this
NEXU Legal Marketing is run by Blake Lannan, an Air Force veteran who spent five years in Security Forces before building businesses and making Hampton Roads the agency's home market. You will talk to him directly, not to a fourth account coordinator. The firm narrowed to legal work only after watching general agencies spend months learning what a retainer is on a client's budget.
What it costs
Ongoing programs start at $500 a month, with most firms landing between $500 and $3,500 depending on the channels their practice needs and the market they compete in. One-off projects are scoped separately. The full fee is always explained in writing before work begins, and the audit that sets it is free.
See what's included at each tier →Find out where your matters are actually coming from.
Book a thirty minute call. We will read your market, your ads and your intake, and tell you straight.