Social Media Management for Law Firms
Organic social accounts run end to end for attorneys, with the filming handled at your office.
Social media does not usually sign a case on the day it is posted. What it does is make your firm familiar, so that when somebody finally needs an attorney, yours is the name they already recognize, and so the referral partner who has watched you explain your practice for six months feels safe sending a client.
We run the accounts end to end: strategy, filming, editing, captions, posting, comment moderation and reporting. You are asked for a few hours of camera time and a short approval pass. Nothing else lands on your calendar.
One filming day produces a month of content
A videographer comes to your office and films a batch of short answers to the questions your clients actually ask. That single visit produces the month: short vertical clips for Instagram, TikTok and YouTube Shorts, longer cuts for LinkedIn and Facebook, still photography for your website and Google Business Profile, and captions written from the transcript.
This is the format that works because it removes the two things that kill law firm social accounts: attorneys with no time to produce content, and content that feels written by somebody who has never practiced.
Channel strategy by practice area
Where your clients spend time depends entirely on what you practice. A business law firm belongs on LinkedIn, where the referral relationships and the decision makers are. A personal injury or criminal defense practice reaches its audience on short form vertical video, where reach is still cheap and a clear explanation of what to do after an arrest travels further than any brochure.
Estate planning sits between the two, with Facebook still carrying real weight for the age band that buys planning. We pick two or three channels and run them properly rather than posting the same thing to six.
- Platform selection based on your practice, not on what is fashionable
- Three to five posts per week per active channel
- Comment and message monitoring with intake handoff
- Monthly reporting on reach, engagement, profile visits and website clicks
Compliance built into the workflow
Attorney advertising rules follow you onto social platforms, and a comment thread can turn into an unintended consultation quickly. Every caption avoids promises about outcomes, disclaimers appear where your state bar requires them, and our moderation policy moves specific case questions into a private channel rather than answering them publicly.
Everything routes to your firm for approval before it publishes. Nothing goes out under your name that an attorney at your firm has not read.
How social feeds the rest of the marketing
The clips produced on filming day do not only live on social. They become the video on your practice area pages, which raises time on page and gives search engines a reason to treat the page as substantive. They become the content of your monthly newsletter. They become the creative in paid campaigns, where a face and a voice outperform a stock photograph consistently.
One production day, five downstream uses. That is what makes the economics work for a firm that does not have a marketing department.
Frequently asked questions
- Do we have to be on camera?
- For the best results, yes. People hire attorneys, not logos, and a face on screen outperforms graphics in every account we run. If an attorney is genuinely not comfortable on camera, we build around client education graphics, team content and case study formats instead.
- Where do you film?
- At your office, anywhere in the United States or Canada. Travel is included in the production engagement, and we handle scheduling around your court calendar.
- How much of our time does this take?
- Roughly three to four hours on filming day, once a month, plus a short approval review of the finished content. Everything else is ours.
- How long before social produces cases?
- Expect six to nine months before it contributes meaningfully to signed cases. It contributes to referral relationships and to brand recall far sooner, and it improves the performance of your paid campaigns almost immediately because prospects who recognize you convert at a higher rate.
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